About Me
I’m a creative with over sixteen years of professional experience in graphic design, art direction and in multiple production roles. Specifically, most of my career has been working in catalog, multi-channel retail and various freelance jobs. I enjoy all of the different challenges in the multitude of projects that I’ve encountered and look forward to new mediums, ideas, projects and marketing solutions.
What I ultimately do in my profession is problem solve. Whether it’s creating an easy to shop experience, coming up with efficient workflow solutions, elevating a brand, creating a lifestyle or showcasing a product through imagery, I make visions and strategies come to life.
Before my professional career, I completed Virginia Commonwealth University’s Creative Advertising tract in the School of Mass Communications for a bachelor of sciences degree. Before that, I received a Career & Technical Education 4-Year Certificate for Graphic Imaging from Fauquier County Public Schools in Virginia.
Editorial Art Direction
Editorial cover art during my time as the Art Director for Virginia Living Magazine, Virginia’s most widely read magazine.
Editorial article spreads and pages click arrows to scroll and click to enlarge.
retail art Direction
Just a few samples of my art direction. Click to thumbnail enlarge
Catalog Design
A few examples of how my art direction is applied in catalog along with design. Click left and right to scroll.
Branding & logos
Web & Social Design
OldRagCandles.com
After working on the branding for Old Rag Mountain Candle-Works, I designed and implemented their online store and website. I directed and shot the photography for the banners and product pages for the website. I set up the functionality for the store, then made the site very easy for the owner to manage and make minor adjustments themselves.
OriginMovements.com
This was a website that was already in place and after I designed the logo, I gave the website some visual help. I went along for some training clinics that Josh from Origin had and took a few shots that gave a sense of his style of personal training.
Pinterest posts
A few samples of pins I’ve designed.
Miscellanous Design
Desde El Alma: Book Cover
Alonso needed a book cover and title page for his autobiography and I was honored to be able to take part in his publishing. He provided a few very old and grainy black and white photos and some information about the Peruvian mountains, along with a couple ideas of what he was looking for. I sent a few rounds and we landed on this classic photo of Alonso trekking up the Misti crater in just a red hoodie and cap.
Studio-B: Blow-out Bar Style Canvases
The owner of this Blow-out bar wanted display the different styles with canvases on the wall along with her menu.
Plow & Hearth S’mores Maker
This is a product that Plow & Hearth made an effort to develop their own packaging for. I designed an on brand but fun logo for the item and used catalog and stock photography to create the packaging.
Retail Sign Redesign 2012
I redesigned the outdated signage to match the styling that was being used online and in catalog at the time.
Kenny Friend 